It’s the official start of the 2026 FIFA World Cup ⚽️! From now through July 19th you can follow your favorite team. If you’re just now joining the bandwagon, don’t worry there are 48 teams to cheer for.

The NYNJ area (MetLife Stadium) is hosting eight games, including the final! If you’re planning on staying local, check out a few of our district’s bars and restaurants. Catch the game amongst other loyal fans, grab a drink and a bite 🏟️! Support your team and a small business 👏.

@hopshillatlantic
@brazenheadbrooklyn
@elzasonnyc1
@black_bull_brooklyn
@fastandfreshburrito

#atlanticavenue #fifaworldcup #soccer #shopsmall #worldcup

In the lush backyard of @sottocasaboerumhill , we chat with Mariarosa, Mari for short. The concept for Sottocasa began with Luca Arrigoni with the support of Antonio Capone, but it was not long before Mari joined the team as co-owner and manager, and the restaurant opened in Brooklyn in 2011.🍕

Mari first came to the USA to visit a close friend in Buffalo, but after visiting New York City, fell in love with the energy and the notion of reinventing herself here. “I said, I’ll go back to Italy and I’ll sell everything I have. I’ll grab Zorba, who’s my cat, and I’ll come to New York. Everyone was like ‘You’re crazy! You don’t speak any English! You don’t have a job!’” Things worked out: Mari has now been a New Yorker for 16 years, and still has Zorba.

Mari is partial to the Neapolitan style pizza, but has come to love New York style pizza. “I was very skeptical at the beginning. But then one day after the gym, I tried a New York slice, and I was very satisfied about it. Pizza is universal.”

“I’m a big fan of the Mariolina, because I created it after me because when I was little, they called me Mariolina, so I created the Mariolina: pickled jalapeno, spicy honey, and spicy capocollo. I’ve been having pizza almost every day for the last 16 years. I never regret pizza.” Mari is proud to say that Sottocasa’s secret is consistency and always using high quality ingredients like San Marzano tomatoes, Farina Caputo, and mozzarella fior di latte.

Mari recently hired artist @biancadoesnyc 🎨to beautify the entryway of Sottocasa with a new and vibrant mural for the community to enjoy, “It sums up our being Italian and proudly Brooklynite.” Looking back, Mari says, “When I moved to New York, I changed so many things and I think that taught me that change is good. I understood my true self had value no matter where I am. That’s the great education that New York gave me.”

Make sure you visit Sottocasa this summer and try their authentic Neopolitan style pizzas and delicious spritzes!

Open Monday to Thursday from 5-10PM, Friday from 5-11PM, Saturday from 12-11PM, and Sunday from 12-10PM.

📍 298 Atlantic Avenue

#atlanticave #italian #pizza #smallbusiness

#sidestreetsaturday

@hibino_brooklyn is a local favorite! This Japanese restaurant serves sushi, homemade tofu, and Kyoto style tapas. Come for lunch and try their stunning bento boxes🍱 or for dinner and try their special sushi, like a lobster tempura or negitoro roll🍣. Bring yourself, family, or friends and try their daily specials which change frequently, meaning you’ll be in for a tasty surprise 😋.

Hibino is walk-in only, but don’t worry there is so much to explore in the district if you’re waiting for your table.

Open for lunch on Monday, Tuesday and Thursday-Saturday from 12PM-2:30PM. They are open for dinner Monday, Tuesday, and Thursday from 4:30PM-9:30PM and Friday and Saturday from 4:30PM-10PM.

📍333 Henry Street

#atlanticavenue #sushi #japanese #food

Until next year 😉! Thank you to everyone who joined our annual meeting on Wednesday at @eleventhhour_art . We’ve accomplished a lot and we are proud to have been able to showcase this for our community. We also voted in two new board members, Constance Halporn and Nancy Cogen.

It was a beautiful morning ☀️and a great show of community amongst neighbors, small business owners, elected officials, community representatives and friends of the BID. In addition, everyone was able to explore the gallery space and art and then grab delicious food from @sea.soil.coop.

Thank you to @cmrestler and @cmshahanahanif for their remarks and continued partnership! We’d also like to thank Lindsey Acree and team at Eleventh Hour Art for their help and kind words.

#atlanticave #annualmeeting #bid #community

🏛️Our executive director Kelly Carroll traveled to Albany with colleagues for BID Lobby Day recently and got to meet with our State elected officials from districts all across the city to learn about new legislation that impacts our neighborhoods, and explain the important role of what we do every day to legislators who may not have BIDs in their districts.

🚸We met with Senator Gounardes @sen_gounardes and thank him for many things: representing and supporting us and several other BIDs here in Brooklyn; passing life-saving traffic safety laws like expanding red light cameras in NYC and holding super speeders accountable; for celebrating and supporting Brooklyn’s legacy businesses; and for stepping off the floor during a very busy day to meet with us and take a photo.

🚦Atlantic Avenue is an amazing place, but we are a mapped of truck route and Vision Zero corridor. Pedestrian safety remains one of our largest hindrances to creating a safe and vibrant place for everyone.

#atlanticanimals

This is Benny, the charismatic sidekick to Anna who owns Boy Luv Girl Salon at 109 Atlantic Avenue 💇‍♂️. Benny is a 16-year-old dachshund and loves keeping Anna and her clients company. When he’s not in the salon, you can find Benny visiting his neighbors at @heightschateau 👋.

To be featured in this series your pet must be photographed within the district and should mention a beloved local business!

#atlanticavenue #pets #dog #smallbusiness

#sidestreetsaturday
Recapping our Atlantic Avenue Day of Design 🧡! We had a blast as a host site for @nycxdesign’s citywide festival, swipe through to see just a few of many wonderful moments from the day.

We loved seeing everyone who stopped by our HQ on Hoyt Street to say hello, take a photo with @photoboothnyc.co, or enjoy the beats by @makerparkradio 😆. Thank you to @somedaybarnyc , @freerangebrooklyn, and @cosbar for also being part of this experience.

We are proud to be an official design district and we hope everyone explored and engaged with the unique small design businesses in our district. Shoutout to all of the amazing participating stores 🙌: @artofplay,
@assemblylineshop,@bondhausdesign,@cabinmodern,@hardsoulboutique,@harrishomebk,@michelevarian, @lindquist.object, @makeitframe,@mpatmos, @misha_and_puff, @writtenbyforest, and Yerba Buena!

#design #shopsmall #smallbusiness #interiordesign

PSA! We installed new tree guards in the corridor as part of our mission to beautify our streets. We also repaired a tree guard on Atlantic Avenue by the Queensbound BQE ramp after it was destroyed (again 😒) by a vehicle.

This is our reminder to the community to remain alert and vigilant at all times! Vehicular violence on Atlantic Avenue is constant and deadly, swipe to see the shocking scenes in which vehicles have forcefully found themselves on the sidewalk. 🚨

We recognize this dangerous pattern and as a Vision Zero Corridor, we will continue to advocate for the safety of our community and pedestrians. This includes calling for the closure of the BQE on-ramp to Queens, enforcement of illegal placard parking, incorporating traffic calming measures and red-light cameras, and more.

Read our statements via the link in our bio 🔗.

#traffic #safety #bqe #pedestrian

✨#newontheavenue✨

@bathhouse is officially open on Atlantic Avenue! The sleek and modern space features saunas, thermal pools, a banya, and steam room 🧖‍♀️.

Treat yourself to a day pass which start at $29 and vary based on the day and time. Feeling a little more indulgent? Try out their full-body or pro massage for yourself or make it a couples massage! Their massages target deep tissue work and recovery. 😌

Unwind at Bath House and then shop and dine in the district. 🙌

Open everyday from 8AM to 11:30PM

📍540 Atlantic Avenue

#atlanticavenue #bathhouse #spa #relax