Merchant Update – Winter 2013

Happy New Year Atlantic Ave BID merchants! Here is a quick update on the BID’s recent and upcoming activities: 

Merchant Meeting: 9:30am on Wednesday January 23rd at Building on Bond – 112 Bond Street. 

Please come to our next merchant meeting on Wednesday January 23rd. The agenda is 1) Brainstorming merchant events for 2013; 2) Advertising vs Public Relations – what works best?;  3) Discussing Park Smart program for the BID area. RSVP to 

Park Smart

One of Atlantic Avenue’s long-time merchants – Charlie Sahadi – started an initiative one year ago to increase turnover in our parking spots by raising the price per hour. We have subsequently linked up with the City’s Park Smart program to do this in a more sophisticated way. They have a program to charge people less for short stays and more for long stays. The typical shopper will not pay any more for staying one hour or less but the person who is wasting a spot all day long will pay more and will be discouraged from staying all day. The proposed rates are: $0.50 for 30 minutes; $1.25 for 1 hour; $2.25 for 1.5 hours; and $3.50 for 2 hours.

Dine in Brooklyn – BK’s Restaurant Week
– The dates are Monday March 11 – Thursday March 21 and restaurants can choose to participate for lunch, dinner, or brunch by offering special three course meals for $20.13 for lunch and $28 for dinner (tax, tip, & drinks not included).

– Restaurants can choose to offer ‘two can dine’ for the same prices as well, if they are at a lower price point that makes more sense.

– Restaurants can also choose to limit the offer to a limited number of patrons who reserve.

– Since this is the 10th anniversary of restaurant week some establishments are offering a $10 or 10% discount for the patron’s next visit.

Please let us know as soon as possible ( so that we can begin to create buzz around Atlantic BID restaurants!

Holiday lights and Small Business Saturday 

The BID was really happy to bring Atlantic Avenue’s first holiday light display starting at the end of November through the beginning of January. The 3D Snowflakes were designed by Ed Migliaccio’s company Illuminations and were warmly appreciated by customers andmerchants. The lights were up in time for Small Business Saturday that included a trolley, carolers, a lighting ceremony, discounts from American Express, and lots of giveaway Small Business Saturday merchandise including shopping bags, t-shirts, and buttons. Other holiday programming included another trolley day on December 9th and a staying open late shopping night on December 22nd.

Upcoming events: Valentine’s Day and Dine in Brooklyn

The BID wants to support special business events coming up. In particular, we are looking for any business doing special Valentine’s Day sales/meals/events and/or participating in restaurant week. If we have enough participation then the BID will invest in some extra publicity to get even more media attention for Atlantic Avenue. Please send any information about what you are doing to me (

Hiring Survey

Please fill out the following super-brief survey about your hiring during the past year: The results will be used to best link up job training with the needs of businesses.

Banners/Sponsorship Schedule

We have many opportunities during the year for you to do sponsorship. Below is the schedule and pricing for upcoming sponsorship opportunities to get your name/logo in the public eye:

Banners – January and May: $350

Shopping Guide – March and September: $1800

Website – any time: To be determined

2nd Annual Atlantic Avenue Extravaganza – May: To be determined

BID Annual Meeting – June – To be determined

Please let us know as early as possible if you are interested in any of these opportunities.

Supplemental Sanitation 

We continue to be very pleased with the services we are receiving from Block by Block our supplemental sanitation services company. Our workers continue to work Tuesday, Thursday, Saturday, and Sunday. They have a tough job so please show appreciation when you can.

Back-up Credit/Debit Card Processing

Many of you have experienced problems with a phone or internet company, especially in the days following the Hurricane, so now it is of particular importance to have a back-up system just in case. Here are a few potential options for running transactions through an iPhone or iPad and a WiFi connection. These are just the possibilities so please do further research to find what works best for you (if anything).

Company Name Monthly Price Price per Transaction Website
Square $275 (if you pay monthly there is no additional cost per transaction) 2.75%
Inner Fence $25 1.74 – 3.79%
Pay Anywhere $0 2.69%
SalesVu $0 2.7% (V/MC); 2.89% (AmEx); 3.5% (AmEx restaurants)
Phone Transact $0 with a new account 1.49%+$0.24

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