Atlantic Avenue To Host “Park(ing) Day” for the first time

Atlantic Avenue To Host “Park(ing) Day” for the first time

Creating 9 creatively-designed pop-up parks in spots along the Atlantic Avenue corridor 

BROOKLYN, NY (Sept 2, 2014) – Atlantic Avenue BID (Business Improvement District) merchants will be showing their design prowess and the flexibility of urban space that will go from street to park to street within a single day. These ‘pop-up’  parks will add Brooklyn flair to Park(ing) Day festivities globally on Friday, September 19, 2014 from 3pm to 8pm. Start times vary from store to store but all will be fully installed by 5:30pm.

The festivities will span the length of the Atlantic Avenue Business Improvement District (BID) from the East River to Fourth Avenue, and include participating stores ranging from plant and landscape stores that specialize in custom landscape design to Jarontiques, a mid-Century modern furniture store that will be showing the film A Clockwork Orange with the perfect period-1960s furniture setting to Flor carpet design squares store creating games like hopscotch and checkers out of carpet tiles.

“From furniture to fashion, from gardens to galleries Atlantic Avenue will show visitors how Park(ing) Spaces can be a beautiful canvas for fashion, flowers and design. These merchant-designers are thinking outside the box. This is the beginning of an un-missable annual tradition,” said Josef Szende the Executive Director of the Atlantic Avenue BID, which is organizing the event on Atlantic Avenue.

“Parking Day gives New Yorkers an opportunity to take another look at public space and think about ways to reshape our cities on a more human scale,” said Paul Steely White, Executive Director of Transportation Alternatives, which works to guide people through NYC’s Street Activity Permit process. “Turning a parking space into a ‘parklet’ demonstrates how even a busy commercial corridor like Atlantic Avenue can be made more livable by offering residents and visitors enriching places to play, gather and connect.”

The Atlantic Avenue BID will also be hosting bicycle valet for cycling visitors to leave their bikes and see all the spots. Bike valet will take place near Atlantic Avenue and Hoyt Street. The Atlantic Avenue BID is Brooklyn’s first bike-friendly business district (

Participating Spots

Floral Heights (Garden store): 107 Atlantic Avenue – Will set up an elaborate floral table setting in a spot

Jarontiques (1950s/60s furniture): 117 Atlantic Avenue – A Couchwork Orange (movie showing with period seating)

Flor (Carpet tiles store): 307 Atlantic Avenue – a kids play area with carpet tiles as boards for games like checkers

GRDN (Garden store): 103 Hoyt Street (just south of Atlantic) – an elaborate Brooklyn garden

Bike valet on-street free bicycle parking on Hoyt, north of Atlantic Avenue

Signum Collective Art Gallery (Furniture and art): 373 Atlantic Avenue – an avant-guard living room

Opalia Flowers with Collier West (Home decor): 377/377A Atlantic Avenue – a perfect tiny studio apartment

Bright Lyons (Mid-century modern furniture and art): 383 Atlantic Avenue – a mid-century modern living room

Dig (Garden store): 479 Atlantic Avenue – a beautiful Brooklyn garden

Tinybop (A kids’ app company): 540 Atlantic Avenue – a kids app play space

What: Park(ing) Day – a celebration of open space – with the stores of Atlantic Avenue

Where: Atlantic Avenue. Brooklyn NY, from the East River to Fourth Avenue

When: Saturday September 19, 2014 from 3pm until 8PM EDT.


About Park(ing) Day

The mission of PARK(ing) Day is to call attention to the need for more urban open space, to generate critical debate around how public space is created and allocated, and to improve the quality of urban human habitat … at least until the meter runs out! PARK(ing) Day was started by the art collective Rebar in San Francisco and has subsequently grown to a major international event.

About the Atlantic Avenue BID

Representing over 300 businesses in Brooklyn’s vibrant Brooklyn Heights, Boerum Hill and Cobble Hill neighborhoods, the Atlantic Avenue  BID is dedicated to promoting the Avenue’s long-term economic development thereby creating a thriving boulevard that attracts both residents and visitors to its vast array of services, shops and dining, while preserving the Avenue’s rich history and diverse character.

For more info contact: Josef Szende, Executive Director, AABID | | 718-734-4219

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