Atlantic Avenue Sidewalks and Side Streets to Become Pop-up Apartments and Design Playground

NEWS
For immediate release

From:Atlantic Avenue BID
Contact: Shane Kavanagh
Shane Kavanagh Public Relations
(917) 747-4750

ATLANTIC AVENUE SIDEWALKS AND SIDE STREETS TO BECOME POP-UP APARTMENTS AND DESIGN PLAYGROUND

Brooklyn’s “Main Street” transforms into a home-design lounge during
4th Annual NYCxDESIGN in May

BROOKLYN, NY (April 14, 2016) – The sidewalks and side streets of Atlantic Avenue – Brooklyn’s “Main Street” – will transform into a series of pop-up apartment rooms, workshops and showcases as part of the 4th Annual NYCxDESIGN, New York City’s official celebration of design. Presented by the Atlantic Avenue Business Improvement District (AABID), more than 30 businesses will participate in “Design Walk,” an interactive design experience on Saturday, May 7th from 3:00-8:00 PM on Atlantic Avenue between Bond and Smith Streets.

A feature of “Design Walk” will be “Rooms of Boerum Hill” on Bond Street at Atlantic Avenue designed and curated by Jessica Lynn Williams using furnishings and home accessories from boutique shops on the avenue, sponsored by Flor. In addition to these pop-up apartment rooms, guests will witness outdoor design workshops that show processes of making art, accessories, crafts, fashion, food and fragrances.

“Design Walk invites the public to participate and discover more than 30 of the unique and creative design-based small businesses on Atlantic Avenue, who are the main draw for shoppers year round,” said Josef Szende, executive director of the AABID. “NYCxDESIGN is a fantastic opportunity to showcase the city’s vast design community and here on Atlantic Avenue what better way than with hands-on experiences in interior design, patio design, floors, furniture, hair and beauty styling, wine and spirit making, ceramics, jewelry and gardening.”

Other activities and workshops at “Design Walk” include:

• Learn about and taste Red Hook Winery’s vinified expressions of New York’s unique climate, geology and agriculture at Free Range Wine and Spirits
• Learn home whiskey distilling at the Brazen Head Bar and taste artisanal bourbons and rye from Red Hook distillery Widow Jane
• See artists paint delivery trucks at Grumpy Bert
• Sculpting and painting demonstrations by Clover’s Fine Art Gallery
• Hear permaculture expert Dwaine Lee at The Commons: bee keeper and green roof expert
• Paint or color a coloring page created by Brooklyn based artist, Robert Goldstrom, with the aid of our resident artist Kerry R. Thompson at Collier West and CW Gallery
• Meet the illustrator artist Samatha Dion Baker who works with the creative concept and branding, in conjunction with conversations about the story and details of Cologne Absolue. Learn and sample new fragrances directly from Atelier Cologne
• See a demonstration of the textile dying process in front of Kaight
• Stop by Twisted Lily to discuss the “Art of Fragrance Making” with Brooklyn’s very own Stephen Dirkes and his visionary brand, Euphorium Brooklyn
• “Paint the fridge” a project open to everybody, all ages
• A ceramic designer pulling clay cups and bowls on a pottery wheel
• Little Bears Playgroup (Creative Arts Studio) will provide an opportunity for children to build sculptures from natural materials
• Peek into the complex steps of designing, draping and sewing of fashion garments, fabric dying, and jewelry creation at Atlantic Avenue boutiques

A full list of participants is at www.AtlanticAveBID.org

Atlantic Avenue’s retail scene reflects the vibrant nature and diversity of Brooklyn. Among the small businesses are clothing boutiques, home décor, specialty stores and numerous eateries and food purveyors, including Sahadi’s – a beloved Brooklyn food institution for over 65 years.

About the Atlantic Avenue Business Improvement District
Representing more than 300 businesses in Brooklyn’s vibrant Brooklyn Heights, Boerum Hill and Cobble Hill neighborhoods, the Atlantic Avenue Business Improvement District (AABID) provides local businesses with a variety of services, including marketing and promotion of the corridor; capital improvements, streetscape and beautification projects; advocacy and economic-improvement services. To learn more about the Atlantic Avenue BID visit www.AtlanticAveBID.org.

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