Marketing: The BID is continually making an effort to develop Atlantic Avenue’s identity. We created a logo and tagline for the district and is reinforcing this through our banners, business cards, signs, and online presence. We produce events throughout the year and promote Atlantic Avenue through investments in public relations to get positive media coverage about the avenue in local and city-wide media.
The BID creates this website and updates both Facebook and Twitter with updates from all of Atlantic Avenue’s 300+ businesses. We also create a paper shopping guide published twice per year distributed in local hotels, tourist destinations, and Atlantic Avenue stores.
Beautification and streetscape: The BID pays for tree pit and tree maintenance and consistently advocates for improved street furniture amenities such as benches, trash cans, and way-finding signs. We also are negotiating the maintenance of Atlantic Avenue’s distinctive historic lights.
Sanitation and security: We pay for supplemental sanitation services four days per week. These services focus primarily on picking up large pieces of litter to make sure both the sidewalk and six inches into the street are litter free. These services also include occasional painting of street furniture. The BID also advocates for increased foot patrol by our local precinct.
Advocacy: In addition to coordinating the above services, the BID staff person works with the volunteer BID board of directors to advocate for a positive business environment. This work includes: 1) advocating for zoning and new buildings that reflect the classic retail character of the avenue; 2) creating an adequate supply of parking and making sure that spots are available at the busiest shopping times; 3) reducing the number of vacant storefronts; and 4) creating a quarterly newsletter for merchants. We also work with the various City departments to advocate for the best interests of Atlantic Avenue and serve as an intermediary for dealing with the city.